Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons Cover Image
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Learn to design simple, powerful, and timeless logos.

*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes.

This comprehensive volume includes:
  • How to apply a strong, simple, and minimal design aesthetic to logo design
  • Why gridding is important, and understanding the golden ratio and when to use it
  • How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
  • Fine-tuning techniques to ensure visual integrity
Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

About the Author

Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.

Product Details
ISBN: 9780760376515
ISBN-10: 0760376514
Publisher: Rockport Publishers
Publication Date: August 2nd, 2022
Pages: 224
Language: English

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Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons (Hardcover)

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